The Power of Trust: How Companies Build It, Lose It, Regain It


類別 : 商業理財
頁數 : 304
出版 : PublicAffairs, 2021 年 7 月 6 日
版本 : 精裝版
版權窗口 : 繁體博達代理David / 简体版權已售David






不可否認地,信任是個非常模糊抽象的概念。Sandra Sucher Shalene Gupta 透過本書研討信任背後的科學,建立我們對人們是怎麼交付信任,並說明各種角色的信任模式,舉凡客戶、員工、團隊成員和投資人如何取決是否能信任組織或個人。在書中兩位作者指出,信任不是出於「建立形象」和公關,而是交出一個真正的提案,去建立實際能運作的產品、服務或技術;是帶著正面的初衷;是與人公平相待,還有正面迎向組織會創造的各層面影響。









1. 信任是什麼

2. 能力


3. 動機


4. 方法


5. 影響力


6. 恢復力


7. 權力、信任和領導能力

8. 信任的潛力


Sandra Sucher 是哈佛商學院教授,她已教了二十年實務管理的課程。為 Edelman 信任度調查報告的顧問,曾在Edelman 舉辦的研討會、哈佛商學院活動等各大商管活動以相關主題演講。為 Bloomberg、紐約時報、華盛頓郵報、華爾街日報、NPR 和財星雜誌提供專家評論。在教書以前是專帶領公司企業面對複雜問題的專家。現居麻州。

Shalene Gupta 是哈佛商學院的研究員。曾為《財星》雜誌的記者,專寫矽谷、大數據和智慧城市主題的文章。現居麻州。


“You can’t buy it. You can’t sell it. You can’t even see it. But if you had more of it, your employees would work harder, and your customers would stay with you longer. Trust is one of the most valuable intangible assets that a company can have and this book will show you how to get more of it. Packed with wonderful stories and practical examples, this book is a great read. TRUST me!”
 ―Erin Meyer, INSEAD, author of The Culture Map and coauthor of No Rules Rules

“The 2021 Edelman Trust Barometer found business is the most trusted institution. Business has a new mandate to lead as the world combats ongoing crises and widespread mistrust. Against this backdrop, The Power of Trust is a must-read. Both scholarly and practical, it draws on fields from ancient philosophy to modern management theory to analyze and deeply examine the core elements of business trust while taking a lively journey through real-world cases of trust won and lost (and won again). Professor Sandra Sucher and Shalene Gupta make a vital contribution to the trust conversation and provide a compelling call to action for CEOs to build trust by embracing a broader societal role.”―Richard Edelman, CEO, Edelman

“Full of fresh insights brought to life by compelling examples, The Power of Trust is a rich and rewarding read. It’s also extremely timely. With more and more companies today pledging to balance the interests of all of their stakeholders, and not always put their shareholders first, Sandra Sucher and Shalene Gupta make clear that the driving question executives should be asking themselves every time they make a major decision is, ‘Will this enhance trust among those we claim to serve—or betray it?’”―Rick Wartzman, author of The End of Loyalty: The Rise and Fall of Good Jobs in America

“Unveils a new understanding of the business, economic, and societal importance of trust.”―Jeffery Weirens, global financial advisory leader, Deloitte

“With vibrant and compelling insights, Sandra Sucher and Shalene Gupta break important new ground about trust as a key foundation for both human relationships and business. Their illuminating and exciting exploration of what it takes to build trust, combined with vivid storytelling, make this page-turner a critical companion for any business leader.”―Hubert Joly, former chairman and CEO, Best Buy, and author of The Heart of Business: Leadership Principles for the Next Era of Capitalism

“Trust is at the foundation of sustainably successful enterprises in business, government, and any organization, for that matter. The Power of Trust does a great job explaining the how and why of building trust, including fairness, one of my favorite issues.”―David M. Cote, former CEO, Honeywell, and author of Winning Now, Winning Later

“Sandra Sucher and Shalene Gupta offer a comprehensive blueprint for companies and leaders who want to build or regain the trust of their stakeholders. Their work provides an insightful trust model that underpins moral leadership—looking at competence, motives, means, and impact. A brilliant resource for anyone who wants to truly understand what trust is, how it works, and what they can do to incorporate it into their leadership practice.”―Celia Moore, codirector, Centre for Responsible Leadership Imperial College Business School


The Power of Trust: How Companies Build It, Lose It, Regain It