類別:商業理財/企業管理.
 (版權窗口 繁體: Annie  簡體: Shasha  )
WORKING TO RESTORE: Reversing Climate Change through Innovation -- Why We Do Business in the Regenerative Era
重建世界:通過創新扭轉氣候變化——在再生時代我們為什麼創業
作者:Esha Chhabra
版本: 精裝384頁  2020 年 4 月 28 日  Patagonia 出版
ISBN:9781938340918
內容介紹

在這個前所未有的全球環境、文化和金融動盪時期,企業能否拯救世界?

 

經過數十年對人力和環境資源的開發,以及多年的讓商業可持續發展的嘗試,如今的初創企業正在重寫商務邏輯:如何創立企業,與誰合作,以及最重要的——為了什麼創業。我們正在進入這樣一個時代,眾多企業的目標不是賺錢而是解決問題。從促進生產和消費的責任心到為所有人的平等機會,從鼓勵為保護環境做出實質行動到謀求健康和福祉,這些商業已超越可持續性,轉向再生。

 

Working to Restore 突出了具有開拓創新精神的草根企業家為21世紀企業建立新藍圖的過程。這些草根企業家沉迷于重新思考,重組和重生。他們的目標不再只是賺錢(儘管利潤和健康的商業模式有助於實現其目標),而是關於過程——比如製作的過程,由誰製作,使用什麼資源,使用哪種材料等,以及這些過程致力於緩解的問題。

 

通過研究與聯合國可持續發展目標相一致的九個領域中所做的努力——農業,廢物,包容性(供應鏈),包容性(集體利益),婦女,旅行,健康,能源和金融,每章都描述了世界在這這些領域面臨的挑戰,以及企業是如何幫助解決這些問題的。然後介紹了幾家公司,提供了企業在恢復或重建世界方面的強大作用的新視角。

 

這些企業家呈現了企業各個方面的演變。他們癡迷於供應鏈。他們雇用了社會上認為不能就業的人。他們跋山涉水找到仍然用手而不是機器操作的工匠,農民和製造商合作。他們公平地分享公司的利潤。他們擔心自己留下的足跡——作為公司,製造商或個人。他們制定計劃以確保員工與家人在一起的時間和工作時間一樣多。這些企業都採用了對世界治癒至關重要的再生模式。它們是希望和靈感的燈塔。他們正在努力重建世界。

 

A top reporter on mission-driven brands highlights how and why businesses are moving beyond sustainability to solve problems and regenerate the earth.

 

Rethinking capitalism by creating companies for good: environmental, humanitarian, inclusive

 

Table of Contents

Introduction: The Regenerative Era

 

Chapter 1 – Agriculture: Soil Is Life, Soil Is Money

            Sipping to Smarter Soil Management: Ambootia

            Stepping to Healthier Soils: Veja

            Liquid Gold Extracted from Waste: California Safe Soils

 

Chapter 2 – Waste: Think in Circles, Not Lines

            Boats of Trash, Literally: Plastic Whale

            Less is More: Vivobarefoot

            Fashion 2.0: Novafiber, Pure Waste Textiles, and Rareform

            What You Don’t See: Beyond Surface Technologies

            Throwing a Party with Waste: Toast Ale

 

Chapter 3 – Inclusivity: Redesigning (Fairer) Supply Chains

            The New Middlemen: Falcon Coffee/Rwanda Trading Company

            Giving Farmers a Stake in the Business: Cafédirect

            Scents of War: The 7 Virtues

            The Most Balanced Chocolate: Loving Earth

 

Chapter 4 – Inclusivity Part Two: For the Collective Good

            Inviting More Young Minds to the Land: Zonnehoeve Farm

            Restructuring a Business: Technicians for Sustainability

 

Chapter 5 – Women: The Backbone of the Future

            Adding the Female Voice: Divine Chocolate

            Waking in Her Shoes: Nisolo

            Building Micro-Enterprises: Soko

            Roasting in the Field: Vega Coffee

            Direct Trade: Farafena

 

Chapter 6 – Travel: Take It Easy, Mate

            Small Footprints: Greenhouse Hotel

            Slower Travel: 29/2

            Keeping Open Space Wild, and Open: Singita

 

Chapter 7 – Health: Creating Value in Prevention

            Food, Not Meds: Geisinger Hospital

            Expanding the Reach of Healthy Foods: Thrive Market

            Meds Are Not the Answer: Virta Health

            Going Beyond the United States: Aravind, AuroLab, and D-Rev

            Finding Solutions at Home: Biosense

 

Chapter 8 – Energy: Nature Powered

            Adios, Coal: Arcadia Power

            From Activist to Entrepreneur: Enercoop

            A Subscription Model for Cooking: Inyenyeri

 

Chapter 9 – Finance: How Much Is Enough?

            A Financial System for the Unbanked: Beam

            Rewriting Term Sheets: Triodos Bank

            Cooperative Finance: Oikocredit

            Getting Closer to Investments: Capria

            Breaking the Mold in Silicon Valley: Fifty Years

 

Conclusion: Are We Getting Closer?

作者介紹

Esha Chhabra是一位作家,主要研究可持續發展,國際發展和使命導向型品牌的興起。 在過去的十年中,她為許多國際和美國出版物做出了貢獻,例如《衛報》,《紐約時報》,《連線》雜誌英國版,《華盛頓郵報》,《大西洋月刊》,《快速公司》(美國最具影響力的商業雜誌之一),《福布斯》,《斯坦福社會創新評論》等等。 她的報告獲得了普利策危機報告中心的多項獎學金。Esha畢業于喬治城大學,並且是倫敦經濟學院的扶輪學者。

書評

Editorial Reviews

Review

We are entering the Regenerative Era. Chhabra provides portraits of innovation, resilience, and commitment to the planet and humankind that can help lead business into this new era. -- Dr. Robert Strand, University of California-Berkeley, Executive Director, Center for Responsible Business