Pioneering podcaster Dan Carlin is the king of long-form audio content. He also developed the podcast “Common Sense,” a show devoted to politics and current events which, as of 2016, was generating about 700,000 downloads per episode. It was nominated for a Podcast Award in the Politics/News category in 2012 and 2013. Given the popularity of Hardcore History, there are many opportunities to promote the book. The podcast itself has 7-8 million regular listeners. Further, by the time of publication, a second Hardcore History show feed will be operating (and it will include more frequent releases). The show’s two Twitter feeds have about 250K followers, as does its Facebook page.
