類別:/商業理財.
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
審美智商:美學運用於商業的未來
作者:Pauline Brown
版本: 精裝288頁  2019 年 11 月 26 日  HarperBusiness出版
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內容介紹

酩悅·軒尼詩-路易·威登集團,又稱路威酩軒集團,是當今世界最大的跨國奢侈品綜合企業,Pauline Brown曾是此集團北美區的董事長,運用她25年經營名牌的經驗,告訴我們如何透過美學的識別、培養和傳達,來加強美學的力量。這本書強調的是「美感」之於商業的重要性和關聯性,和「設計思維」關注於解決問題和戰略發展的面向不同。我們每個人都擁有超出我們所使用的審美智商(aesthetic intelligence)。在此書中,Pauline為讀者提供策略和具體練習,以便他們可以提升自己的審美智商,從調和、改善業務的美學,到如何培養一個人對環境與刺激有更高的覺察、詮釋,以及如何將我們情緒的反應轉譯為構成具有美學地位、美學偏好和美學表達的思維。或者,為妳的產品形塑一個具有美學的願景,團隊的成員不僅能夠瞭解這項願景,也能夠實際運作、規劃,並在其中注入自己的想法。

25年的時間,作者都在建造和經營全球的奢侈品品牌。2016年,她加入了哈佛商學院的行列,並開設了「美學的事業」課程,此外她也主持了一個名為「品味製作人」的節目,每週在節目裡訪談在創新領域裡的領導者和優秀人士。

目錄

Part I: Mastering the Other AI     

Chapter 1: The Aesthetic Advantage       

Chapter 2: Coming to Our Senses    

Chapter 3: Cracking the Code 

Chapter 4: Designed to Last     

Part II: Boost Your AQ   

Chapter 5: Tuning in to Taste 

Chapter 6: Interpreting (and Re-Interpreting) Personal Style  

Chapter 7: The Art of Curation: Restoring Harmony and Balance  

Chapter 8: Articulating Artistry      

Part III: The Aesthetic Future 

Chapter 9: The Future of Aesthetics 

作者介紹

For more than 25 years, Pauline Brown has acquired, built, and led global luxury brands. In January of 2016, she joined the faculty of the Harvard Business School, where she introduced a new course for graduate students, called “The Business of Aesthetics.” Since 2016, she also has been hosting a weekly talk show on SiriusXM, called “Tastemakers,” on which she interviews business leaders, innovators, and influencers in creative sectors. Prior to her career as a writer, speaker, and lecturer, Pauline was the Chairman of North America for the world’s leading luxury goods company, LVMH Moët Hennessy Louis Vuitton, where she provided regional leadership for 70 brands in 5 sectors, including fashion & leather goods, watches & jewelry, perfumes & cosmetics, wines & spirits, and selective retailing. While at LVMH, Pauline also served on the Board of Directors of L Capital, a private equity fund backed by LVMH, as well as the Boards of several LVMH subsidiaries, including Donna Karan, Marc Jacobs, and Fresh Cosmetics.