類別:社會科學/趨勢.
 (版權窗口 繁體: David  簡體: David  )
Pendulum: Where We've Been, How We Got There, Where We're Headed
鐘擺理論
版本:288頁  2012 年 4 月 3 日  Vanguard Press出版
ISBN:978-1593157067
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內容介紹

《鐘擺理論》由紐約時報暢銷作家羅伊威廉斯(Roy H Williams)和前瞻企業家麥克德魯(Michael R. Drew)合著。這本具跨革命與創新思維的新書,藉由分析歷史中企業、政治、廣告宣傳娛樂的發展和演變,總結出社會趨勢如同鐘擺一樣有週期性的改變,根據兩人的深入研究,每隔四十年社會的核心價值就會徹底改變,鐘擺的一端是個人主義,另一端則是集體主義。每隔40年不停的從唯「我」獨尊的個人主義與以「我們」為中心的全民主義擺盪著。

1963年到1968年,社會的價值觀從全民的集體主義變成內觀的個人主義,而2003年到2008年則是反了過來,政治、經濟、娛樂、廣告不再滿口以我為尊(Me),而是更多的關注整個群體「我們」(We)。如何在個人的生活與職場順應這樣的社會趨勢,將是邁向成功的重要關鍵。閱讀本書,將可協助我們洞察過去和未來,即時掌握致勝先機。
兩位作者曾與管理學大師史蒂芬柯維(Stephen Covey)、英國企業鉅子維珍集團的執行長理察‧布蘭森爵士(Sir Richard Branson)同場合發表演說,並三度應邀至全球最大廣播網「清晰頻道通信公司(Clear Channel Communications)發表演講,有將近400位行政主管、900位經理人、和1,400節目負責人聆聽受益。

The Pendulum: Where We’ve Been, How We Got There, Where We’re Headed is written by New York Times bestselling author Roy H. Williams, and business visionary Michael R. Drew. This revolutionary book outlines an innovative approach to success—by analyzing a societal phenomenon that impacts such diverse fields as business, politics, advertising, and entertainment.

According to the authors, every forty years, with the regularity of a swinging pendulum, society undergoes a shift from an idealist, “Me” system of values to a civic, “We” mode of thinking. As detailed in The Pendulum, these complex sociological shifts exert a profound influence on everything from politics and the economy to advertising and entertainment. Between 2003 and 2008, Western society completed a transition from individual to civic mode—a “Me” to “We” shift in the opposite direction from the “We” to “Me” switch that took place from 1963 to 1968. Attunement to these shifts is crucial to success, and individuals who act in synergy with them succeed in both their personal and professional lives. Those who behave obliviously do not.

Thea authors draw on a wealth of exclusive insight into the pendulum phenomenon and research. The two have spoken alongside such luminaries as the Dalai Lama, Sir Richard Branson, and Stephen Covey, presenting before heads of state, foreign dignitaries, religious and industry leaders, business owners, media personalities, and celebrities. Moreover, their Pendulum presentation has been requested three times by Clear Channel Communications—the world’s largest broadcast network—for the benefit of their four hundred executives, nine hundred managers and 1,400 program directors.

 

作者介紹

作者麥克德魯(Michael R. Drew)19歲起就投入書籍行業,他的「新書促銷計畫」(Promote a Book)已成功協助68位作家的書進入全美銷售排行榜,並有上百本書籍榮登銷售冠軍。

 作者羅伊威廉斯(Roy H. Williams) 的三本著作《廣告魔法師》(The Wizard of Ads)、《Secret Formulas of the Wizards of Ads》、《Magical Worlds of the Wizard of Ads》,皆登上紐約時報和華爾街日報的暢銷排行榜;其中《廣告魔法師》,更榮獲華爾街日報的年度最佳商業書籍。他創立的國際行銷公司「廣告高手」(Wizard of Ads, Inc.),為全球企業主量身打造廣告行銷方案研擬品牌策略,分公司遍及全美、加拿大、英國、澳洲和瓜地馬拉等地,目前已超過40