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類別： 商業、創業 (
agent :Annie)
The
One Minute Entrepreneur: The Secret to Creating and Sustaining a
Successful Business
成功創業一分鐘
-作 者: Ken Blanchard (Author), Don Hutson (Author), Ethan Willis
Summary
全球暢銷《一分鐘經理人》作者Ken Blanchard最新力作，現佔據美國亞馬遜排行榜第四位！
本書敘述一個年輕的夢想家Jud McCarly，熱切地想擁有自己的事業，針對成功之道，他列舉商界知名的成功人士為學習對象，跟著Jud的成功藍圖走，我們瞭解了他所吸收的諸位大師的真知灼見。
除了作家和演說家Charlie “Tremendous” Jones及Sheldon Bowles外，Jud也效法大師如現代管理之父Peter Drucker以及Michael Gerber等。
將大師的話奉為圭臬並不保證Jud一帆風順，他也面臨了如何拉攏死忠客戶，如何維持平穩的現金流量，當事業的營收面臨瓶頸時，如何開創另外的財源等等現實的問題。他究竟該如何衝出困境？
對所有熱情的新創業者，這會是助益良多的必讀入門書。
作者 About the Author
Karin Abarbanel runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and coauthor of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey.
Bruce Freeman, nationally known as the Small Business Professor, is a syndicated columnist for Scripps Howard News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing and public relations at Kean University. Bruce lives with his wife and two daughters in Livingston, New Jersey.